Why is generative design important?

Generative design is the technology that is going to change the design industry in many ways. Designers can understand that as satisfying as designing is, the job can be stressful a lot of times. From initial analysis to deriving a concept and then arriving at a form, the task is tedious as this process is not linear. The process is like a web where one needs to come back at various design points while simultaneously keeping a tab on others. This takes a lot of time and effort. Generative design is a way that can give designers hundreds of options based on the constraints that are fed as input in minutes. This works on parameters that control the design, which in turn can be controlled by us. This is how generative design saves a lot of time, costs and effort, and thus it is essential to the design industry.