Generative design is an iterative process that helps us explore designs. This is useful to everyone, designers, architects, and engineers. It harnesses the power of artificial intelligence (AI) to develop new high-performance design iterations that help solve complex challenges, reduce component weights and manufacturing costs, scale customization, and optimize performance. The inputs are a set of constraints that are met by the designs later. Unlike traditional design, where the process begins with a model based on an engineer’s knowledge, generative design begins with design parameters and uses AI to generate the model. By modifying the design parameters in an increasingly refined feedback loop, designers can find highly optimized and customized design solutions to a wide range of design challenges, such as making product components lighter, stronger, and more cost-effective. Generative design applications exist across many industries—from aerospace and architecture to manufacturing and consumer goods.